THE BRIEFING
With Hoof & Mane the challenge was to create the visual identity for a horse tack brand all while appreciating the beauty of the horse and balancing a modern aesthetic with the timeless, nature-inspired essence of equestrian culture.
THE OBJECTIVE
To craft a visual identity that exuded quality and craftsmanship, with hand-drawn illustrations to give the feeling of something organic and the appreciation for the horse and sport.
THE RESULT
The result is a personal and artistic touch, added by the illustrations that celebrates the grace and power of horses. The professional yet warm aesthetic was achieved by combining clean typography with earthy tones and creating a design that feels both approachable and refined.
